Everyone is busy recapping the winners from Cannes. We’ve seen all those ads, and most of us predicted which ones would win big. Yawnzilla.
So I went looking for something new and came across this Southern Comfort ad. Another fun, don’t-give-an-eff spot from Wieden + Kennedy, New York. This new guy is no Mel Shampain, but he’s still pretty rockin’ in his high-waisted mom jeans. And I dig his work ethic. He puts in a full 45 seconds then turns tail and heads for a cocktail.