The floodgates have opened. Advertisers have been posting their Super Bowl ads well in advance of the big game. And true to form, Volkswagen releases another great ad. Mind you it’s not as great as the Darth Vader ad from 2012, but any time you can work rainbows shooting out of people’s butts, you get my vote.
Tag Archives: Volkswagen
I’m pretty certain this ad might even be pushing it a little for the Volkswagen brand, but who gives a damn. It’s funny.
Thanks, DDB Tribal Berlin!
They’re not groundbreaking, but I really like the simplicity of this series of Volkswagen ads from AlmapBBDO, Argentina to launch Side Assist technology.
Hello, Chefs. There are two dishes on the chopping block today. Both prepared for us by Volkswagen.
The first, Volkswagen’s ‘Get Happy’ spot by Deutsch LA. Which is supposed to be their Super Bowl spot, but was released early and is now “causing a lot of controversy” – this according to news sources.
WHAT? Who finds this controversial? Whoever it was probably confused the word “controversial” with the word “mediocre”. Please. This spot is about as controversial as my last pedicure. Is it good? No. Did I pay too much for what I got? Probably. Is it repulsive? Not at all. It will pass if no one looks too closely. But I won’t be going there again.
DDB Amsterdam brings us the next Volkswagen spot. Which I must say is leaps and bounds (or kibbles and bits) better than the first spot I made you sit through.
Meet ‘Das Hund’.
Long weekends usually mean an increase in the amount of drunk drivers on the road. But thankfully as enforcement and awareness increase, the fatalities and number of drunk drivers declines year over year. However there are many other tasks which can compromise your safety if you attempt them while driving.
You’ll see the example in the following video, created by Tribal DDB for Volkswagen, UK. The blogger used in this video is a well-established make-up artist with a strong online presence and many make-up tutorials.
Wait for it.
I was not expecting the ending and was pretty shocked when it happened. But I’m also impressed by VW’s use of a make-up blogger to communicate the message. It’s a great approach and interesting (and probably cost-effective) way to reach the target audience.
You’re cruising YouTube for your favorite internet meme but instead are served a plethora of terrible imitations. Or worse, the video you land on is accompanied by some under-stimulated, suburban teenager’s running commentary. Please, kid. You couldn’t pay me enough to take the slightest interest in your pubescent, malformed opinion.
That said, it still happens. And it happens often. So like any good advertiser, the folks at Allmap BBDO wondered how they could take advantage of this. They decided to create a banner campaign for Volkswagen which would promote the usage of their original auto parts. They bought advertising on the impostor videos with the most hits (in the millions) and, through branded pop-up ads they reminded viewers accept no imitations. By clicking on the ad, viewers would be rerouted to the original video.
The ads didn’t tell the viewer that this would happen, but it still seems to have been a successful branding campaign that engaged the viewers. Check it out.
I’m sure you’ve all seen the Super Bowl ads by now. They’re all over the internet, so I won’t be posting them here. Instead, let’s take a look at an ad released in Australia last fall for Volkswagen, created by DDB, Sydney.
Only one word can describe this spot: brilliant.
Without further adieu, here it is in all its glory. The Volkswagen 2012 game day commercial.
By Deutsch, LA.
(Fun fact: if you do a Google search for “new 2012 bug”, you get some pretty sick medical shots, including flesh-eating disease. Stick with “Beetle”.)