Tag Archives: OOH

Let them eat cake

Over the years I have seen some pretty creative outdoor advertising. Like the billboard made out of cheese, crying billboards, a billboard that smells like steak… very creative and off the wall ideas. But this one… I’m going to say it… takes the cake.

This billboard, created by Michelle Wibowo of Michelle Sugar Art, is made from 13,360 Mr Kipling cakes. The whole thing took 6 hours to assemble. No word on how long it took for the public – and their filthy mitts – to disassemble it.

Leave a comment

Filed under Advertising

Crackheads

Breaking news (not really)! This really cracked me up (not at all). Out of home advertising eggactly on target with the brand (not to mention this opening copy); gimmicky and unappetizing.

Enough of that.

Leo Burnett Chicago thought up and installed a giant (very slowly) cracking egg billboard outside of a McDonald’s near Wrigley Field. Apparently a timer starts the “cracking process” at 6:00 am and closes the display by 10:30 am.

So that means the messaging is probably fully on display for a whopping three hours a day. The rest of the time, passers-by are staring at an egg on a stick. The idea is a good one… but the execution could have been tweaked to take full advantage of the concept.

2 Comments

Filed under Just General Ad Stuff

Colour Me Mortgage Free

I’ve been writing this blog for over a year now – and in that time, we seen a lot of attention-grabbing outdoor ads. But this – as bizarre as it seems – is a very smart idea.

A new company called Adzookie (eight employees and growing) has launched a campaign that is getting a lot of attention online. They are encouraging people who own their own homes to sign up and if selected, they will paint the house and turn it into a giant billboard. For each month that the advertising stays up, Adzookie will pay the monthly mortgage (minimum of three months).

They just launched the program on Tuesday – and already have more than 1,000 applicants. There will be a few disappointed home owners, however, as the full budget is $100,000 for the campaign, and the painting alone costs $8,000.

HOWEVER, the amount of online buzz that this stunt has created values far higher than $100,000. This article was on CNN Money! That exposure ignited a ton of chatter. News, blogs, PC magazines and more.

It just goes to show you that you don’t need millions of dollars – you just need one great idea. Now we wait and see if they follow through with an equally great product.

If you want to know more about the company, read the full article on CNN: link

Leave a comment

Filed under Just General Ad Stuff