Tag Archives: not for profit

Stick It To ‘Em

First Aid is easy to learn and the Red Cross is trying to encourage Australians to book classes through this illustrated spot featuring band-aid happy women named Betty. Betty loves her Band-Aids but they’re not always the right solution to a problem. (Clearly Betty has problems that can’t be fixed by a Band-Aid.)

I love the simplicity of this spot. It just goes to show that you don’t need a million dollar 3-D animation to sell your ideas.

Creative direction, script and animation by Monkeystack.


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Filed under Friday Morning Movie

Stop. Think. Respect.

This PSA is by beyondblue, a national, independent, not-for-profit organization working to address issues associated with depression, anxiety and related disorders in Australia.

The following spot illustrates the point wonderfully through use of metaphor.

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Filed under Just General Ad Stuff