Axe, the bane of my olfactory sense’s existence, has released a new campaign from Barton F. Graff 9000 introducing their Social Effort Scale. It ranks the amount of effort you put into social media.
Because apparently women like guys who use social media effortlessly.
Here, watch this video:
So if you’re overusing hashtags, taking too many selfies, and God forbid, showing your duck face to the world, you, sir are trying too hard. Want to know your score? Go to SocialEffortScale.com (I’m +147).