Tag Archives: japan

Meanwhile, in Japan

Pepsi wants Japan to know; when you’re starving, to the point of hallucination, go get a hot dog – not a Pepsi – because “Life is Eating”.

You can’t make this shit up.

 

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Forever Challenge

So here are two new Japanese Pepsi ads that I came across on my interweb travels.

There’s this ninja warrior guy played by Shun Oguri, who has a super bad ass wardrobe (think Burning Man + Power Rangers + Mad Max), and (I think) he’s in training to fight some giant rock monsters, who happen to be on fire. So they’re kind of like lava guys.

Are you still with me?

Anyhow, if you can read any of the subtitles, a translation would be appreciated. If you can’t, it’s still a nice watch.

 

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Japanese Advertising’s Best Kept Secrets

So at first I thought this ad was a self-promo spot for Dentsu, Tokyo – the agency who made the spot. But it turns out it’s actually for Gin no Sara sushi. Which makes this ad mildly confusing, but still entertaining in a wacky sort of way.

(My favorite is where they put whiskey in their client’s coffee.)

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Presented Without Comment

OK. Maybe one comment; “WTF Japan?”

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Bear With Me

I was feeling uninspired today – but that changed when I was introduced to Expedia’s Japanese campaign!

It’s not a new campaign. In fact, back in October 2010, MSNBC wrote about how the campaign was on the verge of, but had not gone viral, based on the number of clicks the videos┬áreceived. Sadly, not much has changed since then. But who cares? It’s a dancing bear with a hula hoop. And this pleases me.

(That’s what I look like when I try to hula-hoop.)

There are 44 videos on the YouTube page dedicated to this furry traveller. I don’t know which ad agency came up with this idea, or if Expedia Japan came up with this internally. So let’s just watch another one.

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Meanwhile, in Japan…

This is why people think you’re weird. Via TBWA/Hakuhodo Tokyo.

 

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