Tag Archives: It ain’t easy bein’ cheesy

Hail Chee-sar

This is the third attempt at writing a blog post today. The first was wiped out by my daily Blue Screen of Death. The second attempt was deleted when I updated my Real Player so I could watch live streaming video from Egypt.

And now, on my third attempt, I’m a little cranky. It could be the fact that I gave up carbs again.  Which may also explain my choice of content today (and that terrible headline).

Remember old Chester Cheetah, the harbinger of those bright orange, simulated cheese flavor, chemical puffs known as Cheetos? He was recently reborn as a computer generated character, which is good, because his 80’s-looking, “It ain’t easy bein’ cheesy” animation style was pushing him into the ranks of Fido Dido (see: obsolete).

I read that Frito-Lay (the maker of Cheetos) has been going after an older demographic – and that would explain the following creative. It’s humorous, like most of their ads, but it’s directed towards the working folk. The campaign is called “Take a Break” and was developed by Goodbye Silverstein & Partners (I went to their website to learn more about them, but couldn’t for the life of me find a “Contact Us” or “About Us” page). I give them two thumbs up for these TV spots – but still won’t buy the product. I’d rather eat a kitchen sponge spray-painted neon orange. It probably has less chemicals.

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