Tag Archives: France

‘I guess that ‘Mac gettin’ eaten’

McDonald’s working with TBWA France launched this new ad campaign with simplified visuals (they call them “pictos”) of their food products.

(Click for a larger image.)

pictos-horizontal-3pictos-horizontal-4pictos-horizontal-5pictos-horizontal-1pictos-horizontal-6pictos-horizontal-2

That’s it. Those are the print ads. Recognizable – but not exactly appetizing. However, on that note, neither was their song choice for the TV spot.

The campaign includes a short video of a band of McVandals painting the town with these pictos. The soundtrack? Azealia Bank’s ‘212’.

To say the lyrics of this song are a little inappropriate would be an understatement. And since this is a family blog (not really, but my mom reads it sometimes), I’m not posting the lyrics, but you can go check them out here. (Not you, mom. You wouldn’t like it.)

Sure they just used the intro of the song and none of the lyrics… but knowing the song, I can’t help to think of the chorus in my head while I watch this spot. And that makes me laugh… uncomfortably.

 

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You Have No Power Here!

Cute ad of the day from Publicis.

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The Theatre is Full of Surprises

So this “movie” trailer ran over Christmas time in Paris’s movie theatres to promote Theatre de la Bastille. Basically they were trying to show how the theatre has far more surprises than a boring old movie. A very… interesting approach by Leo Burnett.

 

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Seconds Matter

Grab some tissues for this one. leo burnett

Leo Burnett, France teamed up with French charity Mimi Foundation to give 20 cancer patients makeovers. The only rule was that they had to keep their eyes closed during the makeover in order to make the reveal more exciting – or at least that’s what they were told.

You can order the book here.

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Square Dance

This is a really unique idea by agency Buzzman in Paris. It’s a DM, POS, branding, drive-to-web and engagement campaign all in one – Milka_LastSquarewhich I would have assumed to be impossible.

Milka decided to remove the last square from over 13 million Milka Chocolate bars and gave people the chance to claim their square back or give it to someone else.  This in an effort to illustrate Milka’s brand promise “dare to be tender”. People would pick up a Milka bar and then connect through their smartphone, tablet or pc to the micro-site where they choose what to do with their last square.

Brilliant.

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McScuse Me?

ronald_mcdonald_by_iroisaac-d341ad7We started the week with characters from famous horror movies, so let’s end the week the same way. Direct from TBWA Paris, check out this bizarre ad for McDonalds.

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Farmers are the real champions

old-farmer-with-overalls-on-thumb4753963The new official Kronenbourg beer advert starring the Manchester United football legend Eric Cantona was shot in France on 35mm film. I’m pretty sure this was created by Frame Store.

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Hammer, Don’t Hurt ‘Em

La Surprise du Chef‘ is an ad for underwear brand Le Slip Francais, by agency BETC Paris. They wanted to portray their “100% French, quirky and subversive spirit”.

I believe they achieved their goal.

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More Flash, Less Mob

Now THIS is the kind of flashmob that I can get behind.

WAIT! WAIT! Don’t leave!

I know flashmobs are super lame. But trust me, ladies and gays. You don’t want to miss this one. It all starts when a woman takes a sample of Nivea on the streets of Paris. Next thing she knows… well, you’ll see.

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Might Be Steamy, But It’s Not Hot

My mother wears eyeglasses. She’s done so for as long as I can remember. Some of my fondest memories as a child include hanging with her in the kitchen while she “puttered around”. Back in those days (the eighties) it was an understatement to say eyeglass trends leaned towards the over-sized.

I remember my mother would, on some days, be basically wearing two windshields on her face. Don’t get me wrong. She was a happenin’, trendy lady, but when she was cooking, unloading the dishwasher or just sitting down to a hot, steaming spaghetti dinner, those bad boys fogged up like nobody’s business.

That’s probably why I like these ads for Optifog, a product that promises to take care of the whole glasses-fogging issue. They were created by French agency Herezie. I’m trying to find out if they sell the product in Canada or not. If they do, expect to see it in your stocking this year, mom.

 

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