Tag Archives: creative direction

Stick It To ‘Em

First Aid is easy to learn and the Red Cross is trying to encourage Australians to book classes through this illustrated spot featuring band-aid happy women named Betty. Betty loves her Band-Aids but they’re not always the right solution to a problem. (Clearly Betty has problems that can’t be fixed by a Band-Aid.)

I love the simplicity of this spot. It just goes to show that you don’t need a million dollar 3-D animation to sell your ideas.

Creative direction, script and animation by Monkeystack.

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Filed under Friday Morning Movie