Tag Archives: chocolate

Square Dance

This is a really unique idea by agency Buzzman in Paris. It’s a DM, POS, branding, drive-to-web and engagement campaign all in one – Milka_LastSquarewhich I would have assumed to be impossible.

Milka decided to remove the last square from over 13 million Milka Chocolate bars and gave people the chance to claim their square back or give it to someone else.  This in an effort to illustrate Milka’s brand promise “dare to be tender”. People would pick up a Milka bar and then connect through their smartphone, tablet or pc to the micro-site where they choose what to do with their last square.

Brilliant.

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Another Sweet Cadbury’s Ad

This one from Ogilvy, Johannesburg explains the process of how they make Cadbury Dairy Milk Bubbly.

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Joyville Smells Like a Barnyard

I would have loved to come across Cadbury’s “Joyville” installation, set up by Publicis Dublin.

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Purple is the Colour of Money

If you haven’t heard the news, Cadbury has officially won the right to trademark Pantone 2685C. They own their own purple… that is when it comes to chocolate bars and drinks. They were in dispute with Nestlé over the colour – and the argument has been ongoing until yesterday when an appeal brought forth by Nestlé was overturned in the High Court.

There are many companies with trademarked colours. I found a little quiz over at Business Insider on identifying brands on their trademark colours alone.

Here’s one of Cadbury’s most recent commercials, created by Ogilvy & Mather, Toronto showcasing that lovely purple. The spot is entitled”Pinata” and is introducing two new flavours of Cadbury’s chocolate bars.

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