Tag Archives: chocolate bar

Square Dance

This is a really unique idea by agency Buzzman in Paris. It’s a DM, POS, branding, drive-to-web and engagement campaign all in one – Milka_LastSquarewhich I would have assumed to be impossible.

Milka decided to remove the last square from over 13 million Milka Chocolate bars and gave people the chance to claim their square back or give it to someone else.  This in an effort to illustrate Milka’s brand promise “dare to be tender”. People would pick up a Milka bar and then connect through their smartphone, tablet or pc to the micro-site where they choose what to do with their last square.

Brilliant.

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Man Fuel. For Man Stuff.

We’ve all experienced the feeling of fully loaded plastic shopping bags cutting into our hands. All in the name of avoiding the “second-trip”. Men, more often than women, experience the “One Trip Syndrome”. Often to the detriment of their hands and on occasion, the groceries.

Yorkie, a chocolate bar by Nestle, decided to use this phenomenon in one of their adverts. I’m not sure which agency did this creative, or even when this spot aired. But it entertained me, and for that it earns a spot on the blog. Hoorah!

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Trend Alert!

Boost chocolate bars and Droga5 Australia have released a new campaign. It’s based around the idea of “Moreing”, which as explained the following video, is the next big thing. Start collecting.

 

Via

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