I had no idea what this ad by Brazilian agency Filadelfia was for… but wow, did it ever deliver. Nice work for client Aeromusica.
Tag Archives: Brazil
Let’s finish the week with some really strong print creative from Brazil. Ad agency Fischer put together these solid ads for Conservation International. The idea? If man needed the meat of endangered species, would they be endangered? When there is an economical interest, people find a solution.
(Click on the ad for a bigger image.)
When I clicked “play” on the following ad, I had no idea what it was for. Created by Saatchi & Saatchi, Sao Paulo, this spot held my attention and kept me interested right up until the end. Then it grossed me out. Then it made me a little disappointed in the weak call-to-action – overly complex font, small website. Then it made me regret Googling the subject matter. (Trust me – don’t do it.)
Who knew you could be a cornea donor? Overall, this was a cute, simple concept for a pretty scary subject. If you want more info about this, or other organ donation, check out BC Transplant. That sticker on your driver’s license is no longer a valid method of becoming a donor.
I cracked a little smile when I watched this spot for Dove Men by Ogilvy & Mather, Brazil.
The following animated two-minute spot was created to promote a record release for a hard-livin’ man named Tim Maia, “the greatest (and craziest) soul singer you never heard of”.
Before Tim passed in 1998, he was infamous in Brazil. Constantly (and with a smile on his face) mixed up with drugs, women, money, guns, and even a UFO cult. He lived how he wanted, when he wanted.
This spot by Wieden + Kennedy, Sao Paulo starts out a little strange, but stick around for the ending.
Now that summer is over, let us roll up our beach mats and head indoors for some table tennis! Kidding…kind of. But please do file that away as my official complaint regarding today’s weather forecast.
Speaking of table tennis, or as it’s known in some circles ‘ping pong’, this new Knorr ad has been appearing in a few of the blogs I follow. Wait until the fifteen second mark and you’ll see why.
It was created by BorghiErh/Lowe, Brazil. I love how it makes fun of the Internet. It makes me appreciate and admire how far the understanding of the online market has come. Knorr, a powdered soup company is poking fun at internet videos. Ha! Good one, boys.
You’re cruising YouTube for your favorite internet meme but instead are served a plethora of terrible imitations. Or worse, the video you land on is accompanied by some under-stimulated, suburban teenager’s running commentary. Please, kid. You couldn’t pay me enough to take the slightest interest in your pubescent, malformed opinion.
That said, it still happens. And it happens often. So like any good advertiser, the folks at Allmap BBDO wondered how they could take advantage of this. They decided to create a banner campaign for Volkswagen which would promote the usage of their original auto parts. They bought advertising on the impostor videos with the most hits (in the millions) and, through branded pop-up ads they reminded viewers accept no imitations. By clicking on the ad, viewers would be rerouted to the original video.
The ads didn’t tell the viewer that this would happen, but it still seems to have been a successful branding campaign that engaged the viewers. Check it out.
Sure this creative speaks to the vast quantity and cross-section of stock photography in Getty’s bank, but I just keep wondering how long it took the interns to go through, and collect all of these photos.
Welcome to the agency!
Today’s commercial is for an energy drink called Flying Horse. In the commercial – created by Ogilvy & Mather, Brazil – two guys investigate the laws of physics (kind of) and how to harness the power of cats and toast using the “Buttered Cat Paradox“.
Is the spot good? Meh.
Does it have a cat in it? Yes.
Does the cat make it awesome? Yes!