Big Ideas Take Balls

The Knacki Ball.  There is no actual way to make these look remotely appetizing.

The Knacki Ball.
There is no actual way to make these look remotely appetizing.

I was doing some research today for offbeat marketing ideas and I came across this concept by BBDO, Belgium for Herta, which is a brand of pre-cooked Frankfurters, owned by Nestlé. (Gross, but okay.)

Herta launched a limited edition version of their frankfurters, shaped like little soccer balls. They built and placed a vending machine to give away free meat balls in a high traffic area. But in order to get their prize, people had to play a soccer match inside the vending machine – the world’s smallest soccer stadium – against Belgian football legend Leo Van Der Elst.

Setting aside my disgust for room temperature hot dog balls, and sadness for the former football legend stuck in a vending machine, this is a really fun idea!

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