Many summers ago, I was laid-off from a job. I had gotten a good chunk of severance money – I think it was about five months worth. Great, right? No so much. After the first week, was indescribably bored and longed for a job. It probably didn’t help that I was living in the suburbs at the time.
I decided that, to keep busy, I would try finishing my unfinished basement. After all, if there are books on dry walling at the local hardware store, it shouldn’t be that hard, right? Several hundred dollars and big, fat mess (me) later, I came to the realization that DIY is not for everyone. And it is worth it to just hire someone. That was a very expensive, very messy lesson to learn. Needless to say that the basement never got finished… in fact, I would use a different F word to describe the state in which I left it.
Maybe that’s why I laughed out loud at each one of these new Lowes ads, by BBDO, New York. I know what these people are feeling.