This campaign, by Chinese agency Civilization, almost made me emote. What do you think of this concept? And the “happiness packages”?
Filed under Just General Ad Stuff
Tagged as advertising, Charity, china, cilvilization shanghai, coke, happiness package, open happiness, pepsi, pepsi china
They could pay their workers better wages.
That would be a step in the right direction instead of exploiting even the emotions of the poor for their advertising.
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