Veritasium decided to investigate exactly how and if Facebook advertising worked. The results are pretty surprising. Take a look at the video:
My experience with Facebook ads has been great. However, my targeting for all my campaigns in the past was extremely specific and local. I personally have not really experienced a bad result from Facebook ads yet – however, this video will act as a strong reminder to ensure any campaign I choose to do going forward is highly targeted (fans of existing pages, or only specific cities).