Bite the Bulleit

This is a great piece of advertising for Bulleit Whiskey. The writing and way it’s shot create an idea of craftsmanship, a memory of a time when things were made to last.

Although I always feel a little funny when a TV commercial, made by a big agency to sell a mass-market product declares itself to be ‘anti-establishment’ – I think counterculture would have been a little more appropriate in this case. But otherwise fantastic work by Leo Burnett, Sydney.

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