Missing: One Unique Concept

If found, please send to these guys.

Look closely. This isn’t another zany advert for Skittles. It’s a commercial for those light-colored, five cent gummy worms that you throw in your Slurpee at 7-11. Who knew those things even had a name let alone an advertising budget?

But it’s true, they do indeed have a name and it is Trolli. But clearly the agency they hired, Periscope, didn’t have an original concept so they borrowed one from Skittles. I imagine a giant, spinning wheel of fortune that was created by pulling out 25 random words from the dictionary;

“Unicorn!”

“Lunchtime!”

“Tape!”

“Headband!”

“I’ve got it!”

Yes, it’s funny, but will it really sell more five cent gummy worms? I’d like to know.

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Filed under Just General Ad Stuff

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