It’s Not Easy Being Green

chipotle scarecrowChipotle has committed to serving very best sustainably raised food possible. They support family farmers who respect the land and the animals in their care. The company uses meat from animals raised without the use of antibiotics or added hormones (whenever possible). They source organic and local produce when practical. And use dairy from cows raised without the use of synthetic hormones.

To illustrate the impact that mass-produced foods and farming has on the environment and our health, the fast-food chain has launched a new video game. Players will complete tasks and earn credits towards coupons at Chipotle restaurants.

To promote this game, they created another beautifully animated spot called “The Scarecrow”. The soundtrack is Fiona Apple covering the song “Pure Imagination” originally from Willy Wonka and the Chocolate Factory. Just gorgeous.

Click here to download the free game by CCA Marketing and Moonbot Studios.

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3 Comments

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3 responses to “It’s Not Easy Being Green

  1. nyfarmer

    but most milk in.US produced in US is produced without growth hormones. Very easy for processors to buy rbgh free milk at little or no premium. Just wondering what premium chipotle pays to dairy farmers who supply them.

  2. Pingback: We Don’t Farm Like This | Dame Wallis

  3. Pingback: Engage or Die | Dame Wallis

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