I just signed up to attend the Merging Media 2013 Special Global Edition Conference – and you should too. This conference will be showcasing the best and brightest cross-media innovation from all over the world, happening Nov 6-7, 2013 on Granville Island.
So what is cross-media?
Cross media or transmedia is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
From a production standpoint, it involves creating content that engages audiences using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.
Exactly. This is why you need to attend Merging Media.
Join vibrant conversations on the latest transmedia trends, business intelligence and creative strategies that are shaping the industry worldwide. The Keynote is Kathy Franklin, the President and Franchise Development for Avatar, James Cameron’s Lightstorm Entertainment. And speakers include Lara Hoefs (The Twilight Saga Brand Manager) and Sara Moscowitz, Senior Vice President, Strategic Marketing, Syfy, to name a few. Check the full listing here.
Whether you are a Marketing Executive suit or a social media maven, come learn, be inspired, and open the door to new opportunities.