Of No Benefit

maxresdefaultYou might want to hold your nose, because today’s ad is a total stinker.

This video was created by the folks at Benefit Cosmetics to showcase the “They’re Real” mascara.  A product that won’t make your lashes look lumpy or fake.

While the US director of Marketing admitted that this spot was “irreverent and cheeky, so overt [you] can’t possibly take it seriously” – it doesn’t make it any less painful to watch. Like a slow, thrusting train wreck.




Filed under Just General Ad Stuff

2 responses to “Of No Benefit

  1. I also don’t think too many women would want to buy a product that was promoted coming from a man’s crouch. Think of seeing this ad and seeing then your lady friend putting this mascara on her face. Not a pretty connection.

  2. hannahmeccano

    Eye STIs. Oh the humanity.

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