IKEA has made a creepy music video to launch the “Make Small Spaces Big” campaign in the UK and Ireland.
According to Ads of the World, “The work continues the brand’s strategy to demonstrate an understanding of everyday challenges that people face in their homes.” However, they clearly don’t understand that people wearing giant doll heads are super creepy.
And as if that’s not creepy enough, this giant-headed constipated doll takes you on a tour of her house… and she has a man’s voice. Things just keep getting stranger.
Advertising Agency: Mother, USA