Continue their theme of letting your freak flag fly, Southern Comfort is back with another “Whatever’s Comfortable” ad by agency Wieden + Kennedy, New York. This time we meet up with a new, cool daddy getting his ‘fro fondled in a beauty salon. And so what? He owns it – and you know he owns it when he flashes his snake skin boots and rests a cool, refreshing Southern Comfort on his poly-blend slacks.
The song is “The Beat” by Lou Johnson.