The following spots are part of a new “Positivity” campaign, created by Groupo Gallegos, California. According to the client, the California Milk Processor Board, “drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night’s sleep, drinking milk encourages a more positive attitude.”
Are you sure these are milk dreams? Looks more like my dreams after a couple shots of NyQuil. Plus what kid dreams about World Wars and car crashes in such detail? I was expected to see some old geezer at the end of that second spot.
Still good, though. Fun and whimsical.