You Must Have Been a Difficult Baby…

‘Cos baby look at you now.

Check out these bad ass babies in the new Playtex pacifier ads. Created by Grey Healthy People. I like the creative for the fact that it would stop a mother – any mother, let alone one with a difficult baby – while flipping through her copy of Today’s Parent.

The payoff: “For difficult little people.”

yakuza-babytattoo-babypunk-baby

 

 

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