It was back to the gym for me today after two weeks of holidays. Boo.
6:30 AM is the best time to avoid the crowds, especially in January with the New Years Resolution posse and their one-month long effort to get scrawnballs USA.
I got to work a little early after my workout, and came across these ads for Planet Fitness, a company who identifies themselves as ‘not a gym’. The ads are super cheesy and they look a little bit like the beginning of a soft-core porn. But they probably speak directly to a few of the target audience’s concerns. And they’re kind of funny.
Creative by RT+P