Hammer, Don’t Hurt ‘Em

La Surprise du Chef‘ is an ad for underwear brand Le Slip Francais, by agency BETC Paris. They wanted to portray their “100% French, quirky and subversive spirit”.

I believe they achieved their goal.

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1 Comment

Filed under Just General Ad Stuff

One response to “Hammer, Don’t Hurt ‘Em

  1. paulbarriscale

    Ms. Wallis,

    I’m wondering what the agency brief consisted of?

    All good things,

    Paul

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