‘La Surprise du Chef‘ is an ad for underwear brand Le Slip Francais, by agency BETC Paris. They wanted to portray their “100% French, quirky and subversive spirit”.
I believe they achieved their goal.
Filed under Just General Ad Stuff
Tagged as 2legit, advertising, betc, BETC Paris, France, La Suprise du Chef, le slip francais, Paris, underpants, underwear
I’m wondering what the agency brief consisted of?
All good things,
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