I’m Not Bitter

Another fun set of creative from Clemenger, BBDO Melbourne. Today’s trio of TV ads may make you thirsty.

These three spots portray manly men, do manly things like sweating and cleaning gutters. Mowing lawns and pulling out splinters with pliers. And of course, drinking Victoria Bitter beer after a day of hard work.

The unique close-up angles are really cool and were created by attaching tiny cameras to the hammers, axes, and chain saws used within the spot. Let’s watch!

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