The Real Bears

The term “Soda Wars” is taking on a new meaning. No longer is it big soda pitted against big soda in blind taste tests on the street.

The war can now be defined as health departments, schools, nutritionists, entire cities, and even advertising wonder Alex Bogusky battling against big soda.

Case in point, the following PSA is called “The Real Bears” and it has just been launched by the Center for Science in the Public Interest. The spot was created by agencies Common and The Butler Brothers, with Bogusky as Executive Creative Director.

Now as you can imagine, Coca-Cola has their proverbial pants in a bunch over this video. This war is heating up and I can’t wait to see what happens next. For more information, go to



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