No Friday morning movie today – instead, let’s take a look at Expedia‘s new ad.
This is part of a larger campaign launched on July 9, 2012 called “Find Yours”. The campaign, according to a press release from Expedia, is 100% user-generated content, all photos, videos and stories about how travel has transformed them.
This particular video – Find Your Understanding – is about Artie Goldstein who travels across country to attend his daughter’s same-sex wedding. We not only share his journey from East to West, we also hear his story about personal revelation and change.
Pull out the hankies, kids. This one is a tearjerker.