If you haven’t heard the news, Cadbury has officially won the right to trademark Pantone 2685C. They own their own purple… that is when it comes to chocolate bars and drinks. They were in dispute with Nestlé over the colour – and the argument has been ongoing until yesterday when an appeal brought forth by Nestlé was overturned in the High Court.
There are many companies with trademarked colours. I found a little quiz over at Business Insider on identifying brands on their trademark colours alone.
Here’s one of Cadbury’s most recent commercials, created by Ogilvy & Mather, Toronto showcasing that lovely purple. The spot is entitled”Pinata” and is introducing two new flavours of Cadbury’s chocolate bars.