Traffic sucks. And everyone, except for me, is an idiot driver.
At least that’s how I used to feel when I would commute into the city each day. I would spend two to three hours in my car every day of the week – and what little left I had of a soul, was quickly destroyed.
But that’s all in the past. I made the decision some years ago to only take a job where my commute would be by bus, foot or bicycle – and under 30 minutes each way. No more road rage for me… unlike these kids.
The following ad shows just how childish road rage really is.
This is a great example of a social media campaign gone wrong.
After poking around ‘I respect the road’ and finding the page totally neglected and looking like it was set up by one of the five-year olds in the commercial, I went to find Axa Insurance’s page. Once I got there, I found no mention of ‘I respect the road’, what it stands for, and why people should care. Bizarre.
It’s a shame because this video is getting quite a lot of traction lately. This had the potential to be a good campaign, but driving viewers from a video, to a Facebook page, to another Facebook page, then to a website – and not providing any continuity, instruction or ask… well they totally crashed and burned.
No pun intended.