I came across a fascinating documentary last night, BBC’s Secrets of the Super Brands.
It showcases the history of some of the world’s best know brands, including Coke, McDonald’s, Red Bull and Heinz. The host, Alex Riley, even discovers that some food brands are so powerful, they can actually affect our taste buds. If you’ve got some time and are interested in branding, I highly recommend you watch this.
Want to know more about the history of brands? Check out MOPOP, the Museum of Pop Culture. Their website, besides being filled with all the toys and fun stuff that brings back awesome childhood memories, has a brand section that showcases other popular brands and outlines their history – and even some dirty little secrets. MOPOP also has a Facebook page, so go check it out!