Hanes is promoting their ComfortBlend* shirts with the following ad by The Martin Agency. For some unexplainable reason, they feel it important to communicate that the line of men’s t-shirts is softer than kittens.
Because that’s what ever man wants, right?
That seemed a little off-target to me. So maybe they’re reaching out to the ladies? I mean, if this is the closest thing to dressing my man in kittens, then I would buy these shirts. Because then I could hug kittens. Whenever I wanted.
* Can we please stop smashing two perfectly good words together to make new ones? It’sStupid.