Nike is not an Olympic sponsor for London 2012
Adidas is the one who bought-in for millions, joining the ever-so-healthy Coke and McDonald’s as lead sponsors.
So what’s a girl to do when she just wants to show her Olympic spirit? Get creative. This new Nike spot launched today, and if you look closely, there are no direct references to the Olympics. In fact, they can’t mention London 2012, the London Games, or anything related to “The Games”.
They decided to locate every other London on earth, fly there, and film people playing a wide variety of sports which may also be Olympic sports. Sneaky bees! It’s a great spot, creative, inspirational, and a big, fat in-your-face to the games.
Anyone know the agency so I can high five them?