You’re going to have to brush your teeth after watching this ad because it’s so damn sweet.
The New Zealand government has created a program called NZ Get Thru, to educate its’ citizens and prepare them for natural disasters. In the following commercial created by Clemenger BBDO and Robber’s Dog, we see a bunch of sickeningly adorable children sharing their opinions on what an earthquake is, and what you should do when one happens.
There is also an outtakes video with some additional parts of the interviews that didn’t make it into the commercial. The ad it pretty adorable, but it’s also on target. A lot of kids watching at home within the same age range of these little actors will sit up and take notice. And it’s probably a good reminder for the parents, too.