Long weekends usually mean an increase in the amount of drunk drivers on the road. But thankfully as enforcement and awareness increase, the fatalities and number of drunk drivers declines year over year. However there are many other tasks which can compromise your safety if you attempt them while driving.
You’ll see the example in the following video, created by Tribal DDB for Volkswagen, UK. The blogger used in this video is a well-established make-up artist with a strong online presence and many make-up tutorials.
Wait for it.
I was not expecting the ending and was pretty shocked when it happened. But I’m also impressed by VW’s use of a make-up blogger to communicate the message. It’s a great approach and interesting (and probably cost-effective) way to reach the target audience.