If you’ve not heard by now, New Zealand is the most creative country in the world. Perhaps that’s why they could take something as pedestrian as grocery store advertising and make it compelling and interesting.
Colenso BBDO, New Zealand recently released the following spots for New World Grocery. They’re young, fresh and interesting. Not the usual grocery store meat sale pitch. Great edits, relatable casting, and of course product tie-in get these spots a gold star in my books.