Can You Get Brain Freeze From a Work Boot?

In Vancouver, it is by no means a Slurpee Day.

But watching the following video for “BYO Cup Day”, which happened in September 2011 throughout Australia, makes me long for a sunny day and a Slurpee (mixed with vodka, of course).

BYO Cup Day was a really fun idea by Leo Burnett, Melbourne that;

  1. played to people’s inner fat gurl. There were no size restrictions on the cup.
  2. let customers be creative, and somewhat gross with their choice of Slurpee vessels. (see: work boot.)
  3. got customers in the store, resulting in greater, overall sales.
  4. got 7-11 a butt-load of sales and media, and online attention.

I would have brought in my own Slurpee machine as my cup, then wheeled it back up to my office where Mr. Belvedere was waiting for me. 

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1 Comment

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One response to “Can You Get Brain Freeze From a Work Boot?

  1. RyanLea

    That’s just great!

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