Turner Broadcasting System (TBS) Europe has launched TNT Belgium. They wanted to get noticed, so they placed a big red push button in a public square. A sign dangled above stating “Push To Add Drama”. Here’s what happened when the button was pushed.
It’s a neat idea. It would be fun to set up and execute. However, while I was watching, I couldn’t help but think about elderly bystanders with heart conditions or small children. If I didn’t know what was going on, I would probably crouch in the fetal position in a doorway until it was all over. Don’t judge.