Some advertisers have been steering away from television ads and turning their focus to other mediums, namely online. Some have put all of their eggs in the online basket, and completely removed any other form of traditional media from their plans.
To this, we say boo!
Television ads, despite PVRs, social media, mobile (and some client’s opinions), still work. And they work well, especially in conjunction with a well-planned, well-executed strategy.
Let’s take a few minutes to listen to advertising master Dan Wieden remind us why TV is still such a strong method of communication, and where it fits today.