GE: Ancient Myth Meets Today’s Technology

Clearly it’s a little late for a “Friday Morning Movie”.

I was busy putting the final touches on our new company website. (Raises the roof.) I’m very excited to have it live now. I’ll be writing the blog for that site as well, so pop over there once in a while and check out my more corporatey stuff. We’re going to post once a week.

Back on this side of the fence I figured we would watch a trilogy of ads for GE China directed by TBWA Shanghai. The animation and the use of colour is beautiful and the stories mirror those of ancient Chinese folklore. The stories were brought to life by Golden Wolf, who describe them as “ancient myth meets today’s technology”.

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