So the following spot is by JWT London to promote HSBC’s co-sponsorship of the Hong Kong Sevens rugby tournament. “Serious Play: See Big Hitting, Great Rugby with a Twist.”
Rugby with a twist you say? I got a little giddy at the though of hot, sweaty men playing rugby in gladiator and cowboy outfits (watch the spot and you’ll see) and I wondered if this was some sort of cos-play league. But after some quick research, I realized (sadly) they actually don’t play in costumes. I felt a little stupid, but quickly got over it when I remembered how short those rugby shorts are. And then all was right with the world.
A big thanks to Agency Spy for the video.
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