Sharp Ideas

I didn’t know much about donating bone marrow, but when I watched the following quirky commercial from Droga5, I was inspired to do some research.

According to a US-based national marrow donor program called “Be the Match”, every year over 10,000 people wait for a bone marrow transplant – but only half receive one. These people are suffering from leukaemia, lymphoma, sickle-cell and other life threatening diseases – and they need marrow from an unrelated donor.

The whole process of donating bone marrow (if you are a match) can take upwards of 30 to 40 hours, including travel time, over a period of four to six weeks. However, even though it is a surgical procedure, some donors are in and out the same day. It’s not as invasive as I imagined it to be.

Now for the commercial. It is for Help Remedies‘ Help I’ve Cut Myself band-aids and sports the line; “Sorry you cut yourself, but maybe something good can come from it.” It’s more than a little strange, and that’s why I like it.

I admire the idea and think it’s great for the Help Remedies brand, however, I wonder if people know enough about being a marrow donor to just swab and sign-up. It would be interesting to track those campaign results.

Want to learn more or register to donate marrow? Click here if you live in the US, or here if you live in Canada.


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Filed under Just General Ad Stuff

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