I didn’t know much about donating bone marrow, but when I watched the following quirky commercial from Droga5, I was inspired to do some research.
According to a US-based national marrow donor program called “Be the Match”, every year over 10,000 people wait for a bone marrow transplant – but only half receive one. These people are suffering from leukaemia, lymphoma, sickle-cell and other life threatening diseases – and they need marrow from an unrelated donor.
The whole process of donating bone marrow (if you are a match) can take upwards of 30 to 40 hours, including travel time, over a period of four to six weeks. However, even though it is a surgical procedure, some donors are in and out the same day. It’s not as invasive as I imagined it to be.
Now for the commercial. It is for Help Remedies‘ Help I’ve Cut Myself band-aids and sports the line; “Sorry you cut yourself, but maybe something good can come from it.” It’s more than a little strange, and that’s why I like it.
I admire the idea and think it’s great for the Help Remedies brand, however, I wonder if people know enough about being a marrow donor to just swab and sign-up. It would be interesting to track those campaign results.