Branding Through Augmented Reality

UK-based Appshaker along with National Geographic created and launched an augmented reality campaign that toured around Hungary. They set up in shopping centers where they reached thousands of people.

I love this idea. It’s perfect for the National Geographic brand. In the following video, you can see that young and old are equally engaged. The concept was well-executed, fun, engaging and reinforces the broad appeal of the brand.


Leave a comment

Filed under Just General Ad Stuff

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s