Branding Through Augmented Reality

UK-based Appshaker along with National Geographic created and launched an augmented reality campaign that toured around Hungary. They set up in shopping centers where they reached thousands of people.

I love this idea. It’s perfect for the National Geographic brand. In the following video, you can see that young and old are equally engaged. The concept was well-executed, fun, engaging and reinforces the broad appeal of the brand.

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