What Are You Driving At?

The following commercial, by BBH London, showcases the Audi A6 Avant’s ultra-lightweight construction. Although a visual cornucopia, this ad leaves me with an uneasy feeling. It’s devoid of nature and focuses on a world where cars and industry are the fabric of everyday life. Literally. Everything is made from car-related items.

Now I’m no granola-eating, patchouli-scented, tree-hugging hippie, but this commercial makes me want to take public transport more often. Why? It has undertones of Pixar’s Wall-E. Industry and consumption mixed with old-timey music. It just seems ominous – especially when the hummingbird drinks from the gas pump. See for yourself.

Advertisements

Leave a comment

Filed under Just General Ad Stuff

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s