Fascinating. I started at the screen with delight while watching this, enthralled with the creativity and movement. I really didn’t care what the ad was for (the Samsung Galaxy SII mobile phone)… the execution was cool. So I had to share it with you. This ad, created by Heaven, Paris features JayFunk, an LA-based “tutting expert”. That’s right. I said “tutting”.
This is the first I’ve heard of it, but “Tutting is a contemporary abstract interpretive street dance style modeled after Egyptian hieroglyphics. The term Tutting is derived from the name of the Egyptian pharaoh Tutankhamun. Tutting is performed with attention to the musics’ rhythm by altering the position of the body and limbs in a synchronized, robotic manner.”