Pop Motion Animation

No political commentary today kids. Let’s keep it light and airy.

Speaking of light and airy, have you ever seen six hundred balloons pop in under a minute?

I’m not normally one to be wowed by MTV ads, but this one out of Brazil is highly impressive. The agency, Loducca, São Paulo, set up these six-hundred balloons on a two hundred meter long rail. Each balloon had a drawing on it, and in order to achieve this moving picture effect, they had to pop ten balloons each second. I guess you could call it pop motion instead of stop motion. *giggle*

It’s really quite mesmerizing.


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Filed under Just General Ad Stuff

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