Colour Me Mortgage Free

I’ve been writing this blog for over a year now – and in that time, we seen a lot of attention-grabbing outdoor ads. But this – as bizarre as it seems – is a very smart idea.

A new company called Adzookie (eight employees and growing) has launched a campaign that is getting a lot of attention online. They are encouraging people who own their own homes to sign up and if selected, they will paint the house and turn it into a giant billboard. For each month that the advertising stays up, Adzookie will pay the monthly mortgage (minimum of three months).

They just launched the program on Tuesday – and already have more than 1,000 applicants. There will be a few disappointed home owners, however, as the full budget is $100,000 for the campaign, and the painting alone costs $8,000.

HOWEVER, the amount of online buzz that this stunt has created values far higher than $100,000. This article was on CNN Money! That exposure ignited a ton of chatter. News, blogs, PC magazines and more.

It just goes to show you that you don’t need millions of dollars – you just need one great idea. Now we wait and see if they follow through with an equally great product.

If you want to know more about the company, read the full article on CNN: link


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Filed under Just General Ad Stuff

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