I am all about simplicity in advertising. Especially when it comes to print.
Today, most people’s attention span is shorter than Lindsay Lohan’s last bout of sobriety. Personally, I scroll through 1,000+ items a day on my Google Reader. And somehow (see: amazing use of white space) this set of print ads caught my eye and drew me in.
The ads are for Die Welt, a German newspaper who has put out a compact 32 page version called Welt Kompakt. The following ads promote the new, short and to the point version of the newspaper.
Jenn Wallis Likes These.